A Multi Faculty Co-Educational Institute | Accredited with ‘A’ Grade by NAAC | Affiliated to Guru Nanak Dev University, Amritsar | ISO 9001:2015 & 14001:2015 Certified Institute| Women Study Centre by UGC |Platinum Ranking by Green Mentors | 'A' Grade by MGNCRE | Recognized under Section 2(f) & 12(B) of the UGC Act, 1956
Best Digital marketing course in punjab

Information

  • Duration: 3 Years
  • Semesters: 6 Semester

Eligibility

10+2 or equivalent examination with minimum of 40% marks

SEMESTER 1

Paper Subject
Paper-I Fundamentals of Management
Paper-II Fundamental of E-Commerce
Paper-III Information Processing Lab
Paper-IV Web Designing using HTML and DHTML
Paper-V Communication Skills in English-I
Paper-VI Punjabi Compulsory/Mudli Punjabi

SEMESTER 2

Paper Subject
Paper-I Marketing Management
Paper-II Internet Applications
Paper-III Database Management System & Structured Query Language
Paper-IV Web Designing using XML and CSS
Paper-V Communication Skills in English-Il
Paper-VI Punjabi Compulsory/Mudli Punjabi
* Drug Abuse: Problem, Management and Prevention (Compulsory Paper)


SEMESTER 3

Paper Subject
Paper-I Fundamentals of Entrepreneurship
Paper-II Fundamentals of Finance & Accountancy
Paper-III PHP Programing and MySQL
Paper-IV Content Management System using Word Press
Paper-V Web Designing using Photoshop
Paper-VI Website Development

SEMESTER 4

Paper Subject
Paper-I Retailing
Paper-II Advertisement & sales management
Paper-III Linux Server Management
Paper-IV Content Management System using open cart
Paper-V Web Designing using Corel Draw
Paper-VI E-Commerce Website Development
ESL-222 * Environmental Studies - II (Compulsory)
* Note: The marks of Environmental Studies Paper will not be added in the Grand Total.



SEMESTER 5

Paper Subject
Paper-I Consumer Behaviour
Paper-II Concepts of Social Media Marketing
Paper-III E-commerce-Laws and Practices
Paper-IV Programming in Java
Paper-V Digital Marketing Development (Practical)

SEMESTER 6

Paper Subject
Paper-I International Marketing
Paper-II Customer Relationship Management
Paper-III Android Application Development
Paper-IV Search Engine Optimization
Paper-V Project Training